In a new study published today in the journal Cogent Psychology, researchers from the University of Surrey examined the way sun safe messages are conveyed to young women, and found that visual communication using technology to age participant’s faces to emphasis sun damage and premature ageing is most effective.
The findings from the research concluded that young women are most concerned about the immediate damage to their skin, and that a visual, personalised message that illustrated more immediate skin damage had more impact than either text-based messages or damage in the longer term.
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