Hate speech in social media can damage or even destroy the reputation of an individual or a company very quickly. Widespread opinion blames the fact that individuals generally write these things anonymously online as the reason for these posts. A research project by the University of Zurich has now shown, however, that trolls are increasingly using their full name online. As a result, a ban on anonymity will likely fail to prevent the feared firestorms but possibly aggravate them even more.
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