Study finds children’s purchasing behaviour ‘significantly impacted’ by social media and mobile apps

Study funded by the European Commission examines how children in European countries are influenced by online marketing Study examines impact on children of in-game adverts in advergames, mobile apps and social media games Evaluates attitudes of parents towards online adverts in children’s games in different European countries and suggests many parents are not prepared to regulate children’s online activity Research examined 25 of the most popular online games and found that all ‘advergames’, all social media games and half of the games provided through popular application platforms contained embedded or contextual advertisements