Royal Fever: why the British monarchy is a major global brand

""
Launched today, a book by Royal Holloway marketing expert Pauline Maclaran, Royal Fever, examines the British Royal Family and consumer culture. With co-author Cele C Otnes of the University of Illinois, Professor Maclaran takes a fascinating journey through tourism, popular culture and memorabilia to create a portrait of the major global brand that is the British monarchy.