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Leicester could be a ‘champion of globalisation’

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City now has unique brand that appeals worldwide, according to University of Leicester urban history researcher. “Within this globalised world, where branding strategies are being replicated in across different cities, Leicester now possesses a unique promotional springboard that is the envy of the world.” - Inès Hassen, PhD researcher at the Centre for Urban History. With an historic Premier League trophy to its name, Leicester now has a unique branding strategy that is the envy of cities around the world.

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