“Strategic choices rarely show any evidence of wisdom: for the very first time, I demonstrate how it should be done.” On 22 December 2017, Roeland van Straten (45) will be defending an unconventional doctoral thesis at the University of Twente in The Netherlands, in which he provides a detailed answer to the question: How should one think strategically? His answer is a model that precisely describes how to analyse the past and present in an integrated way and identifies when such knowledge results in ‘strategic wisdom’, irrespective of the company.
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