Aitor Calvo-Turrientes, winner of the prize for End-of-Degree Project in Sustainability in 2015 awarded by the Faculty of Economics and Business of the UPV/EHU-University of the Basque Country in Vitoria-Gasteiz, is the author of the paper ‘The valuation and purchase of food products that combine local, regional and traditional features: The influence of consumer ethnocentrism’, published recently by the prestigious journal Food Quality and Preference. The paper comes within a line of research on the importance of origin in the decision to purchase food products by the consumer and is partly based on his End-of-Degree Project.
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