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Only few manufacturers are able to profit from services – Study investigates how successful firms exploit their capabilities

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According to a recent study from the University of Vaasa, the service business has been viewed whether as a goldmine or a lifeguard for the western technology companies in the era of product commoditization. However, it has been estimated that only 20 % of the product-oriented firms are able to succeed in service business. The study reveals that service business requires different capabilities than product business.

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