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First results of the Bundestag election study: The Google search engine hardly personalises

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Which results are shown by the Google search engine when asked about politicians, parties and the Bundestag election? Are the hits of the results list personalised? This is a question currently being asked by the team of computer science professor Dr Katharina Anna Zweig of the Technical University Kaiserslautern, in collaboration with the non-governmental organisation (NGO) AlgorithmWatch. So far, the project has analysed over three million datasets from more than 4,000 individuals. First results show that the results in the hit lists are hardly personalised at all. When it comes to searching for politicians, the results lists were almost identical, and the majority of results for the parties also overlap. The project is being funded by six federal state media authorities.

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