A new study of the believability of information received via Twitter and the intention to pass on a tweet-whether news or rumor-is influenced by the number of times the information has already been retweeted. Number of retweets can serve as a normative cue that leads a person to presume that an unverified rumor is true, increasing the likelihood that they will share it with others, according to the study published in Cyberpsychology, Behavior, and Social Networking, a peer-reviewed journal from Mary Ann Liebert, Inc., publishers.
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