Are salespeople irritating you by calling enthusiastically and suggesting meeting even though you just last week said that the topic is not actual at the moment? If the business to business (B2B) seller is pushing too much – it might be that also the forthcoming future sale will fail.
"If the customers are not treated as their personality type would need, it might destroy even the chances to get deals with the seller or with his or her company", says M. Sc. Pia Hautamäki from the University of Vaasa who will defend her doctoral dissertation on Friday.
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